From murals to temporary installations, each example below transformed the brewery space into immersive brand experiences, blending bold visuals with thoughtful details that reflect the brewery's character. These works aim to enhance the atmosphere and create memorable moments for visitors.
13th Anniversary Celebration
For Kane Brewing Company’s 13th Anniversary, Catie’s initial label concepts expanded into everything from apparel, glassware designs, and custom flags that transformed the tasting room for the release weekend. These thoughtful details elevated the atmosphere, creating a memorable and impactful experience for our guests. In addition to the decorations, she created a timeline wall, showcasing milestones as a brewery over the last 13 years.
Client
Kane Brewing Company
Year
2024
The Month of Port Omna
At Kane Brewing Company, there is a beer series called Port Omna, released annually around St. Patrick’s Day that is inspired by the Irish city “Port Umna”. To share the rich history, the marketing team dedicated the entire month of March to celebrate the release and the owner’s Irish heritage. Catie designed custom Kane Irish flags, a “Port Omna” moss sign for above the beer fridges, added copper pots of clovers to every table, hung Irish pennants, and created large bouquets with flowers native to the region in Ireland. The team enhanced this with storytelling through social media posts, sharing the backstory leading up to the release of the current year’s base and variant beers.
Client
Kane Brewing Company
Year
2023 & 2024
Tasting Room Re-Design
In 2023, Kane Brewing Company transformed a former dull office space into a completely new tasting room. Catie was envolved early in the process to guide color theory and make key decisions on lighting, metal finishes, wood tones, and paint colors. To achieve a coastal industrial aesthetic, she designed large-scale murals in vibrant blue hues, balanced by warm wood tones and cognac furnishings. The project also included custom menu boards, wayfinding signage, a brewery tour infographic, a brand new merchandise display with custom cabinetry and other tailored elements that enhanced the overall experience.
Client
Kane Brewing Company
Year
2023
New Office Spaces
Following the launch of the new tasting room in 2023, the Kane Brewing Team moved into a new office space in early 2024. Catie was tasked with creating another vivid mural that incorporated our brand’s core colors, brand identity, and themes of the New Jersey coast. Transforming the blank white walls, this abstract design brought the space to life with organic water-like shapes inspired by the NJ shore, creating an inviting atmosphere.
Client
Kane Brewing Company
Year
2024
